Strategy involves placing a bet on a desired outcome—often shaped by uncertain customer behavior—and building a logical, testable theory for how the company will achieve competitive advantage.

Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

Leading strategy and creative agency VSA Partners is aiming to flip the switch, bringing the fun back to logo redesign with ...

Jeremy Staggs serves impressive pork steak and brisket from a Lufkin trailer, but wants to expand his repertoire even more at Boxcar BBQ's in-the-works brick-and-mortar.

Ali Velshi breaks down the goals and origins of Project 2025, a radical, far-right plan to purge and restructure the U.S. government if the Republican party wins the 2024 election, including ...

Experience the most powerful Bible study tool yet. Logos combines AI-enhanced insights, vast theological resources, and continuous updates—all at a new affordable price. Perfect for pastors, students, ...

32,415 people played the daily Crossword recently. Can you solve it faster than others?32,415 people played the daily Crossword recently. Can you solve it faster than others?

Milwaukee Public Schools Superintendent Brenda Cassellius is to be commended for her plan to reduce the central ... staff at individual schools. It is a creative way to address the current ...

Mathematics opens up about crafting Wu-Tang’s timeless logo, producing iconic Hip-Hop records, and channeling his deepest personal loss into the most powerful song of his career. From the ...

The new budget authorized by New York lawmakers has MAGA world up in arms over a special line that provides funds for government employees who are targeted by Trump’s Justice Department.

Internal sources at the Environmental Protection Agency (EPA) report that the administration plans to kill the Energy Star program. After serving as a "gold standard" of sorts for power efficiency ...