writing (or presenting) a quality brief is a skill set to be honed over time. But the next time you see a creative briefing template, or advice on what essential elements to include, remember that ...

A creative brief is like a road map ... Most briefs are simply a list of questions. The people writing the brief answer the questions based information about the ad or the campaign to be constructed.

"AI has impacted all areas of creative work, from content writing to voice acting, and now brief writing," Jones said. "Agency folks know that good work is only possible with a coherent creative ...

Ever thought about writing non-fiction, be it an essay, a memoir or even a brief snapshot of your life? Why not take the leap?

Even in his time as ECD at BBC Creative, where he was theoretically much closer to the ‘client’, the brief was essential for keeping everyone on track.

Brand strategist Bonnie Wan, who worked on the iconic “Got Milk?” campaign, says writing a creative brief for your life–where you ask yourself what you really, really want–can help you ...

At work, she helped clients get to the heart of their truths by asking questions and writing a creative brief. Wan decided to use the process on herself, creating a life brief. “A life brief is ...

While there are notable differences between writing a creative brief and instructing ChatGPT, there are some similarities in terms of the purpose, structure, and clarity of communication.

Ever thought about writing non-fiction, be it an essay, a memoir or even a brief snapshot of your life? Why not take the leap?