If we approach them as mere limitations, we risk missing the bigger picture. Instead, we can think of them as the roadmap — the brief — behind compliant and truly creative sustainable branding. Think ...

Finalists are flown to Cairns and given 24 hours to respond to creative briefs across seven categories. “You usually don’t get the full story behind award submissions—the brief, the ...

The European Commission, C-JET, and Finance for Development (F4D) have united to strengthen the Creative and Cultural Industries (CCI) in African, Caribbean, and Pacific (ACP) countries. Through this ...

Our On Brief project pairs creative talent with startups, non-profits and community groups to create scroll-stopping visuals for Facebook and Instagram. Here we take a look at Hannah Jacobs’ ...

Real-world example: When Nike launched their “Dream Crazy” campaign featuring Colin Kaepernick, their creative brief likely included background on their history of socially conscious advertising and ...

The term originated in the 1960s, when the hotel industry devised one of the most blatant examples of greenwashing. They placed notices in hotel rooms asking guests to reuse their towels to save ...

The industry erupted following Campaign Brief’s The Work 2024 and what it showed about the issue of lacking diversity in the creative world. The double-page spread did not feature any women ...

A creative strategy statement, also known as a creative platform or creative brief, outlines the way in which your advertising will appeal to the interests of your target audience. In essence ...

But on Monday, the Nebraska DOT once again invited creative citizens to submit “clever and insightful ... while mixing in funny phrases concerning holidays and upcoming events. Some past examples ...