Demi-permanent color needs to be used with a low-volume developer, which “allows the color to penetrate just beneath the surface of the hair” instead of sitting on the surface, Korab says. “It lasts ...

As an Emma Stone superfan, I'm always waiting to see what the actress and producer does next. After all, she has the power to ...

Stuff for the good surprises (like an impromptu beach afternoon) and the bad ones (like blisters from your new sandals). View ...

French cosmetics giant L'Oreal said on Monday it had signed an agreement to acquire haircare brand Color Wow, as it seeks to ...

In some very good news for your bank account, box dyes are making a comeback and they're not like the ones you used to ...

Color Wow Dream Coat, the viral hair care favorite of celebs and beauty lovers, is on sale now during Amazon's early Prime ...

Luscious & Co might be known for expert-level hair color, hair extensions, and hair rehab. But if you read any of our thousands of 5-star reviews over the last decade, you'll notice the thread ...