When designing a new logo, the aim is usually to create an identity that's unique to the brand and that can't be imitated.

Jacob Kiplimo of Uganda ran with a vengeance in Barcelona on Sunday — masterfully reclaiming the half marathon world record after the title was taken from him last year. "What a day!" he wrote on ...

Pope Francis needs additional hospital care this week after being admitted for bronchitis, the Vatican's press office said Monday. The 88-year-old pontiff had been battling a case of bronchitis since ...

Is it the smoothness of running shoes or the convenience of your favourite gym shorts? Or maybe those famous logos let you know at a glance which brand you’re dealing with. In athletic apparel, logos ...

It is essential to understand the 7 different types of logos and when to use them. Each type has strong and weak points - Need professional help? Ever wonder why some logos stick in your mind like ...