It’s risky to rely on raising prices or absorbing costs to generate enough extra profit to cover new tariffs. To succeed ...

The use of value pricing has become very popular in certain sectors in the past few years. But not many CPA firms have ...

Another common method is the cost-plus pricing strategy, where a fixed percentage is added to the cost of goods to determine ...

For businesses, this means that adapting to tariffs is not just about short-term fixes but about building resilient pricing and market strategies ... should evaluate the cost-benefit of shifting ...

Acquire cutting-edge techniques from marketing, data science, AI, behavioral science, and microeconomics to create pricing and monetization strategies that give your firm a competitive advantage.

Highlight the value of the package pricing structure by clearly presenting the savings. Compare popular individual services against a package with an accurate savings number. When the cost per ...

Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024.