Aerodynamics play an important role in shaving valuable fractions of a second off bobsled and skeleton run times, and Honda ...

The 1992 ‘Dream Team’ and sight of Michael Jordan hiding the Reebok logo on his uniform define what the Games have become.

Screaming fans won’t be the only thing missing from this year’s Olympic Games in Tokyo. Behind the scenes, there won’t be much schmoozing for corporate sponsors either, thanks to the pandemic.

The 2024 Olympic Games may or may not turn out to be a good investment for Paris and France, but they certainly have been an investment of choice among the country’s largest companies. As rain ...

JONESBORO, Ark. (KAIT) - Some employees took stretching their legs in the office to the next level Friday. Teams from different corporations in the area competed for bronze, silver, and gold ...

The Paris 2024 Olympics may slice slightly against the zeitgeist of the egregious greenwashing of sports mega-events of the past, but a significant fissure between symbolism and substance remains.

Team USA breaker Sunny Choi competes on August 9. BI spoke with Choi to learn about her journey into the sport, her routine, and her hopes for Paris.

P&G launched its first ever corporate advertising campaign highlighting the company rather than the household products it makes for the 2010 Vancouver Olympics, according to Wieden+Kennedy.

Organizers for the 2028 Los Angeles Olympics have used the excitement around the Paris Games to attract much-needed corporate sponsors.

Ensuring the universality of the Games The Olympic Games Tokyo 2020 were the focal point of NOC activity in 2021, with their postponement presenting unprecedented challenges and uncertainty. It was in ...

Millions of visitors and thousands of athletes will flock to Paris for the Olympic Summer Games, but the great unknown for organizers is the potential risk of protests, terrorism and cyber attacks.