"Should we translate our ads?" Working at a global B2B marketing agency, this is a common question, particularly via ...

Amid shifting consumer behaviors and emerging technologies, teams must embrace change and respond in real time to stay both ...

While big marketers have long pushed Google for more transparency, they rely on its reach and lack alternatives, ad insiders ...

Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to ...

This fall, students can begin taking required courses for a new degree concentration that aims to prepare them for jobs in a rapidly changing business world.

Nonprofits are running data-driven campaigns that put corporate marketing teams to shame. And B2B brands? We’re out here ...