Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities ...

A new offering from Klaviyo is billed as the only customer relationship management platform built for consumer brands, not ...

Paysafe (PSFE) agreed to sell its direct marketing payment processing business line, part of its effort to sharpen its focus ...

Diana Haussling is the latest marketer to step into the CEO office, moving from her role as senior vp, general manager, consumer experience and growth, and CMO for North America at Colgate-Palmolive ...

Investopedia / Michela Buttignol Telemarketing is the direct marketing of goods or services to potential customers over the telephone, Internet, or fax. Telemarketing may either be carried out by ...

Do I qualify? 5. Double Down On Building Direct Customer Relationships Tomorrow’s performance marketing will be all about privacy-first data. With cookies crumbling and tracking tightening ...

Xbox's big Developer Direct has arrived for 2025 and features some big games headed to Xbox players later this year, including Doom: The Dark Ages, South of Midnight, Clair Obscur: Expedition 33 ...