Making a buck in the TV business isn’t as easy as it used to be. As a result, the glitzy showcases that networks put on for ...

Coca-Cola (NYSE: KO) has been around for 139 years and encompasses more than 200 brands including carbonated soft drinks, sports drinks, water, juices, coffee, tea, milk and even some alcoholic ...

If we fail to address the growing influence of secret money in the digital public square, the risk is dire: We will surrender ...

Dive into the history of Diet Coke with a personal account from the daughter of Sergio Zyman, the marketing executive behind ...

Coca-Cola, Pepsi and Kraft Heinz, facing criticism from activist investors, say plastic-reduction progress continues ...

Rising stars of media buying talk what's exciting in media, change needed in the industry and advice for advertisers.

Pepsi is asking people out and about in Atlanta to sip from unmarked cups of Pepsi Zero Sugar and Coca-Cola Zero Sugar to decide which they prefer.

Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

A new ad for A'ja Wilson shoe collaboration with Nike highlights Columbia and several important places and faces in SC. It is ...

Television advertising is becoming a one-trick pony—it’s all about sports. Check out Walt Disney Co.’s March-quarter results, ...

The Energy Star program has quietly saved Americans billions in energy costs and slashed emissions. Now it's now on the chopping block.

The Coca-Cola Company and Ogilvy’s “Recycle Me” takes top honor as American Express is inducted into OBIE Hall of Fame ...