Dive into the history of Diet Coke with a personal account from the daughter of Sergio Zyman, the marketing executive behind ...

Brands like Kraft Heinz and McDonald's are scrambling to avoid anti-American sentiment abroad and skirt tariff-induced ...

Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

Pepsi is asking people out and about in Atlanta to sip from unmarked cups of Pepsi Zero Sugar and Coca-Cola Zero Sugar to decide which they prefer.

The ’70s ad campaign was a hit, because who doesn’t love a good ... I asked my husband to reveal the brands: Cup A was Pepsi ...

If we fail to address the growing influence of secret money in the digital public square, the risk is dire: We will surrender ...

Cola, companies that sell things to shoppers are talking about the effects of tariffs on their earnings calls.

Coca-Cola, Constellation Brands and Colgate-Palmolive reported that Hispanic consumers are spending less, which weighed on ...

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The Energy Star program has quietly saved Americans billions in energy costs and slashed emissions. Now it's now on the chopping block.

He has given much of his vast fortune to charity and plans to unload the most of the rest during his lifetime or upon his death. Buffett also largely lives a modest lifestyle by billionaire standards; ...

This summer is likely to be a bit of a tense time at Google’s Mountain View, Calif., headquarters. The company is awaiting a ...