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Beverage major Coca-Cola said the consumer demand in India is “resilient” amidst intermittent rains in some parts in summer ...

Currently, Coca-Cola has three billion-dollar brands in India—Thums Up, Maaza, and Sprite—underscoring the market’s vitality, ...

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Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its ...

Coca-Cola anticipates expanding its billion-dollar brand portfolio, notably from the Indian market. Currently, India holds ...

Coca-Cola is adopting an \"all-weather\" strategy in India to boost sales beyond the summer season, focusing on festivals and ...

F or decades America’s soft power put the wind in the sails of its companies as they ventured abroad. When the Berlin Wall ...

Publicis Groupe in December took the $US700 million media account for North America from WPP. However, Coca-Cola’s total ...

The initial deal was struck in 2021 and since then WPP has managed end-to-end creative, media, data and marketing technology, ...

The Coca-Cola Company has renewed its global marketing partnership with WPP for all markets sans North America, where rival Publicis now holds the media account. This development follows Publicis ...