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Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co., the maker of classic American cereals, according to a press release issued Thursday.

That seemed to be the strategy for several of the winners of the 2025 Cereal City Classic, which is held annually in conjunction with the National Cereal Festival in downtown Battle Creek.

That seemed to be the strategy for several of the winners of the 2025 Cereal City Classic, which is held annually in conjunction with the National Cereal Festival in downtown Battle Creek.

A registered dietitian tried six flavors of the popular Magic Spoon cereal brand. Here's how it stacks up across nutrition, flavor and more.

A new cereal dreamt up by Travis and Jason Kelce is hitting grocery store shelves this fall. Here's where and when you can buy it.

A new cereal dreamt up by Travis and Jason Kelce is hitting grocery store shelves this fall. Here's where and when you can buy it.

However, some iconic cereals from the 80s and 90s are no longer available to today's youngsters - many have been removed from the shelves as brands strive to be more health-conscious.