It’s not like Buffalo Trace needed to release a celebrity-backed whiskey. After all, the distillery produces Pappy Van Winkle, Blanton’s, Eagle Rare, and its eponymous Antique Collection—all ...

Chris Stapleton talks about NASCAR partnership with JR Motorsports and Traveller Whiskey, unveiling exciting secrets behind this groundbreaking collaboration.

Chris Stapleton, the talented 10-time Grammy Award winner, has taken an unexpected turn by announcing a partnership within NASCAR for 2025. This involves his own brand, Traveller Whiskey ...

Traveller Whiskey is a collaborative blend created by Buffalo Trace Distillery with Stapleton ... presented the opportunity to connect with Chris and his team, they were interested in marketing ...

“With Justin winning the Xfinity Series championship and Chris Stapleton ... to see Justin race the No. 40 Traveller Whiskey Chevrolet in Daytona.” The Stapleton-inspired car will make ...

JR Motorsports has entered reigning Xfinity Series champion Justin Allgaier into next month's season-opening “Great American Race” in a Chevrolet sponsored by the whiskey label created by 10-time ...

The No. 40 car's design will feature Stapleton's whiskey brand Traveller Whiskey, produced by Buffalo Trace Distillery.

Traveller Whiskey is a collaborative blend created by Buffalo Trace Distillery with Stapleton ... presented the opportunity to connect with Chris and his team, they were interested in marketing ...