The musty store, called Where the Monkey Hits, is a surprising fashion hotspot in modern-day Chile given its tradition, claiming to be the oldest hat maker in South America. The shop sees the hat ...

Enzo Restovic steams a hat at “Donde Golpea el Monito” hat shop and museum, in Santiago, Chile, Saturday, April 5, 2025, which preserves a hat-making tradition dating back to 1915.

The musty store, called Where the Monkey Hits, is a surprising fashion hotspot in modern-day Chile given its tradition, claiming to be the oldest hat maker in South America.