General Mills has discontinued its popular maple-flavored Cheerios — the news was confirmed after a shopper recently tweeted, “Hey @cheerios, did you guys get rid of the maple flavor?

Cheerios had its heart in the right place. It wanted to help save America’s imperiled bee populations because, after all, the animated “pitchman” for its Honey Nut variety is a honeybee. But ...

“We sold T-shirts, sausage and peppers ... She said she and her family have been consuming more Cheerios because of her “hometown hero” status. “I actually mix Cheerios with trail mix ...

The FDA has accused General Mills of illegally marketing Cheerios as a drug because of advertising claims that the cereal can lower cholesterol. (Cheerios is handled by Saatchi & Saatchi.