"You look at some of the [cheerleaders'] follower counts, and they have unreal numbers and engagements. … It is a cult following, but they get overlooked in the NIL world." For a while ...

The deafening cheers of thousands of fans, the relentless movement through arenas to snap photos with fans and the high-energy performances alongside the dance or cheer team — It can be a lot.

FAYETTEVILLE, Ark. — Arkansas Edge, the official NIL collective of the Razorbacks, has continued its crusade to try and raise additional funds for coach Sam Pittman and the rest of the school.

The proceeds after the ticket fees -- $20 -- goes to UCLA Basketball, including NIL. This is the best way to cheer on your Bruins in person, do it affordably, and help support NIL -- which helps ...

Duke Cannon is giving Iowa State’s mascot performers their own 'UN-name, image & likeness' deal as part of its "Earn Your ...