Hosted on MSN27d
College NIL Revolution Keeps Cheerleaders on the Sideline
"You look at some of the [cheerleaders'] follower counts, and they have unreal numbers and engagements. … It is a cult following, but they get overlooked in the NIL world." For a while ...
NIL isn't just for athletes. Iowa State's mascot, Cy, gets deal before NCAA tournament
Duke Cannon is giving Iowa State’s mascot performers their own 'UN-name, image & likeness' deal as part of its "Earn Your ...