Chase Elliott has been the king of NASCAR merchandise for years. Fans couldn't get enough of his t-shirts, hats and ...

Kyle Larson recently triggered an increase in popularity after beating his Hendrick Motorsports teammate Chase Elliott in merchandise sales so far in the 2025 season.

For the better part of four decades, NASCAR's most popular driver award has been won by three drivers: Bill Elliott, Dale ...

If there's one thing that makes a driver stand out from the rest of the competition besides results on the track, it is ...