Mumbai: The maker of Cello pens has moved the Bombay high court against ... and a former executive started the Unimax stationery brand in 2016, breaching the non-compete clause.

Brands, agencies and production houses talk about being on the 'All About Ads' Countdown and the Cello Pen's Chief Marketing Officer talks about engagement in the low-involvement stationery category.

It's widely advertised Cello "butterflow" pen claims to use German technology and used to have cricketer Mahendra Singh Dhoni as its brand ambassador. The 20-year-old Mumbai company has a presence ...

Cello Pens, for instance, is working on a nationwide ... PepsiCo India’s beverage brand Mirinda under its ‘Release the Pressure’ campaign has partnered with specialty hospital chain Fortis ...

BIC Cello, the manufacturer and distributor of writing instruments, has recently announced the launch of the new range of its pen, Butterflow ... bring in change. The brand aims to equip youth ...

stationery major BIC Group acquired Cello Pens, the largest Indian manufacturer of writing instruments, for Rs 540 crore. "We have just started stationery business with a different brand name ...

“Moving to 100 per cent ownership in Cello Pens is an opportunity to reinforce our position as India’s number one writing instrument brand and to further BIC’s development in Asia. We are ...

We are committed to build the Cello brand to become the brand of choice for consumers here. We will focus on bringing in innovative, value-added, high quality products at an affordable price ...

BIC Cello has launched a new range of its preexisting pen, Butterflow ... without losing the brand fingerprint.

We are committed to build the Cello brand to become the brand of choice for consumers here. We will focus on bringing in innovative, value-added, high quality products at an affordable price ...