A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or ...

As the Dogs Trust celebrates its 35th anniversary of its ‘A dog is for life, not just for Christmas’ slogan, the charity looks at how the trademark has been imitated by brands such as Asda ...