Rethinking B2B ROI: Why Short-Term Metrics Are Killing Your Long-Term Growth
In the rush to demonstrate marketing ROI, many B2B leaders have created a system that rewards activity over impact while ...
Beyond Vanity Metrics: How Brands Are Measuring Social Media Impact
Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost ...
What private equity can teach executives about metrics: Fridson
Wall Street is often blamed for reducing corporate managers’ understanding of business to a single, gameable measure of ...
The Public Markets Test: Why Going Public Still Matters In The Age Of Mega-Privates
Public market investors must also evolve their analytical frameworks. Traditional metrics like price-to-earnings (P/E) ratios ...
Cyprus Mail on MSN2h
The role of metrics and analytics in Cyprus
In the digital age, data has become the cornerstone of effective decision-making, offering unparalleled insights and opportunities, Anna Xinistery, general manager of KESEA said.Yet, the question ...
Impacts15d
How to Position Your SaaS Business for a Successful Acquisition
As the owner of a SaaS business looking to sell, one of the key steps you must take is preparing for your SaaS business acquisition. Selling doesn’t just involve finding buyers; rather, positioning it ...
Retail TouchPoints9dOpinion
In the AI Era, Metrics-Based Boosting is Still Key to Ecommerce Success
Metrics-based boosting allows online retailers to leverage the data they already have on hand to align ecommerce search ...