Logos add a company's identity to every aspect of the materials and communications it produces. From applying your logo durably on products to incorporating it on shipping cartons that help ...

Tyrese Haliburton of the Indiana Pacers is having a moment right now, and Puma wants to be a part of it. On Thursday, the ...

For the current quarter ending in July, Burlington Stores expects its per-share earnings to range from $1.20 to $1.30. The company expects full-year earnings in the range of $8.70 to $9.30 per share.

Longstanding New Orleans clothier Perlis has completed a $2 million renovation of its flagship location at the corner of ...

My wife, Heather, and I moved to Austin, Texas, where I’d grown up, and I used the physical and psychological separation from the company to do some soul-searching. Explore HBR HBR Store About ...

An HBR Executive Masterclass with Jennifer Jordan. Historically, executives adapted a command-and-control leadership style. Today, they’re often advised to be more nimble, more adaptive, and ...

Niantic Spatial, the tech company that remains of Niantic after it sold off its games business to Scopely last month, just laid off 68 people following the roughly $3.5 billion transaction. This ...

Leading strategy and creative agency VSA Partners is aiming to flip the switch, bringing the fun back to logo redesign with ...

New research from the Carroll School of Management shows logos are an indispensible tool for influencing consumers Compact logos can encourage favorable brand evaluations by signaling product safety, ...