Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 ...

Super Bowl advertisers pay millions to appear on screens for a minute or less. The ad slots tend more toward the upbeat than ...

Anthony Albanese says he will aim to get an exemption for Australia on US tariffs; Super Bowl advertisers play it safe with ...

But off the field, brands like Hellmann's and Bud Light will attempt to win the prize for the most memorable Super Bowl commercial ... Clydesdale horse in one frame? A heartwarming romance ...

Super Bowl advertisers mine America’s past and future: Anheuser-Busch InBev brought back its iconic workhorse Clydesdales ... the American spirit. The Budweiser commercial marks a return to ...

The Big Game had fewer hard-hitting social cause messages than years past, due to the polarization of opinions in the presidential election and corporate fear of alienating Trump.