T his Thursday, Charter and Welcome to the Jungle are convening leaders, researchers, and experts for a summit on the new ...

Establish a clear role for the different parts of a brand portfolio (brand portfolio strategy). Communicate the relationships between different parts of a brand portfolio using appropriate visual and ...

NxT – House of Luxury Branding curates a holistic experience through personalized brand services, innovative branding strategies, and immersive encounters. Imagine a luxury brand impeccably ...

Anna Jankowska, RTB House Marketing ... build trust and expand your network. This strategy elevates your brand and positions you in key industry conversations. - Salice Thomas, Wipro Limited ...

Here is a practical guide to using everyday market signals to shape a brand that is grounded in strategy, responds to the ...

WTR Brand Strategy Summit USA returns to New York on 8 and 9 October to unite senior brand leaders, in-house trademark professionals, policy makers and their trusted legal advisers. Over the course of ...

Search marketers are often at the other end and far away from brand strategy. When branding is pressed for return on investment (ROI), it often comes downstream through marketing channels ...

The effort was developed by Orangetheory’s in-house brand design and content agency ... Orangetheory, the heart-rate-tracking fitness program, is introducing a refreshed brand strategy and design ...

The way we develop, measure and monitor brands has evolved exponentially. If you don’t keep pace with evolution in brand strategy, you will miss out on the benefits. And in our low-barrier, ...