The venerated brand pyramid, with brand essence at the top voice and values in support, makes for an impressive PowerPoint presentation. Still, its top-down structure often fails to capture the ...

The brand dynamics pyramid is an instrument to diagnose the factors underpinning customer loyalty to a brand. Each level of the pyramid represents an increased level of familiarity and involvement ...

Lynn wrote that the FTC was wrong to assume that brand partners who never made a sale or earned a commission were disappointed victims of an illegal pyramid scheme, just because they never made a ...

Does your organization need branding, positioning or both? While there’s plenty of overlap, and the terms are often used interchangeably, I believe branding is more focused on emotion ...