This excerpt is from her new book of the same name ... To succeed in today’s content marketplace, brands must deliver high-quality visual content at all times. If they lead with poor form ...

A company can grow its brand by utilizing high-quality visual content. However, in some cases, the visual content that a brand uses either doesn't suit the style or the tone of the brand's message.

Visual merchandising can also play a role in the look, feel and culture of a brand. Done well, it can create awareness while simultaneously increasing brand loyalty. Most importantly, it can draw ...

To counteract this, brands should consider shifting their visual strategy from popular representations of the future to images and videos that feel accessible and relatable to audiences.

In this article we will explore practical tools and technology branding techniques your business can use to create a cohesive, resonating, and efficient visual marketing strategy. Global brands ...

As social media continues to evolve, one reality is coming into focus: Brands are becoming more visual. One indication is the emergence of new kids on the block, such as the image-driven social ...