This excerpt is from her new book of the same name ... To succeed in today’s content marketplace, brands must deliver high-quality visual content at all times. If they lead with poor form ...

Photographs, designs and the wilderness were combined in "The Outdoor Archive," a book published May 13 that includes 100 ...

Visual merchandising can also play a role in the look, feel and culture of a brand. Done well, it can create awareness while simultaneously increasing brand loyalty. Most importantly, it can draw ...

You know that promoting your brand is essential to bringing in new customers and keeping your existing ones. But it can be challenging to know where to start. Storytelling through visual marketing ...

Today, the company announced the launch of a new brand, visual identity and website. [Editor's note: UMC ranked #60 in CONTRACTOR Magazine's 2019 Book of Giants.] The new brand reflects the firm name ...

As social media continues to evolve, one reality is coming into focus: Brands are becoming more visual. One indication is the emergence of new kids on the block, such as the image-driven social ...