Declared by the Ministry of Media as the Year of Media Transformation, 2024 marked a pivotal moment in Saudi Arabia’s ...

As social media pushes brands to be louder and zanier than ever, ADWEEK's 2025 Creative 100 Brand Innovators are pushing ...

Together, these offerings demonstrated the brand's diverse appeal. At the event, GWM President Mu Feng delivered a keynote address themed "From the Great Wall to Global GWM”, during which he announced ...

They should look for topic gaps in the content strategy where AI-enhanced search may potentially ignore a brand’s content. With AI prioritizing content quality and relevance, content planners ...

Take a peek in the comments of the Los Angeles-based fashion brand’s posts, and you’ll notice Icelandic creative director Junia Lin, twin sister of the Grammy-award winning singer Laufey ...

Proposals for a “flagship” department store in Bradford have been refused, with planners saying the development could draw business away from the city’s existing retail centres. Earlier this ...

Travel tour company Explore Worldwide has been on a journey to better utilise its customer data, from segmentation to informing its brand refresh 18 months ago. The firm specialises in small group ...

It's becoming a key part of their content strategy. Essentially, they're structuring information in a more organized and explicit way so that AI algorithms can easily understand, categorize ...

Mentos recently reworked the two most memorable expressions of its brand, updating its iconic jingle and bringing the soda geyser experiment to Fortnite. Both efforts speak to how marketers can tap ...