Declared by the Ministry of Media as the Year of Media Transformation, 2024 marked a pivotal moment in Saudi Arabia’s ...

As social media pushes brands to be louder and zanier than ever, ADWEEK's 2025 Creative 100 Brand Innovators are pushing ...

build brand recognition and close more deals consistently. This guide walks you through a simple, actionable plan—plus includes a free template to help you stay organized and put your new ...

Together, these offerings demonstrated the brand's diverse appeal. At the event, GWM President Mu Feng delivered a keynote address themed "From the Great Wall to Global GWM”, during which he announced ...

This is what a successful brand video marketing strategy is made of. But they cannot be made by simply taking out our phones and pushing record. Have you ever seen a mind-blowingly fantastic video?

They should look for topic gaps in the content strategy where AI-enhanced search may potentially ignore a brand’s content. With AI prioritizing content quality and relevance, content planners ...

Take a peek in the comments of the Los Angeles-based fashion brand’s posts, and you’ll notice Icelandic creative director Junia Lin, twin sister of the Grammy-award winning singer Laufey ...

Indeed, today the right strategic brand planning process can streamline all brand planning data and functionalities into a continuous cloud-based system. In a recent pharmaphorum webinar sponsored ...

Proposals for a “flagship” department store in Bradford have been refused, with planners saying the development could draw business away from the city’s existing retail centres. Earlier this ...

Travel tour company Explore Worldwide has been on a journey to better utilise its customer data, from segmentation to informing its brand refresh 18 months ago. The firm specialises in small group ...

It's becoming a key part of their content strategy. Essentially, they're structuring information in a more organized and explicit way so that AI algorithms can easily understand, categorize ...

Another integral part of the brand's future strategy is the release of a redesigned Nissan Leaf. This time around, the Leaf will be a crossover, opposed to the hatchback body style that earned the ...