refreshed new branding, and a digital strategy designed to accelerate revenue generation. The revamped Mikra website – featuring baseball legend and collaborator Jose Bautista – marks a ...

They should look for topic gaps in the content strategy where AI-enhanced search may potentially ignore a brand’s content. With AI prioritizing content quality and relevance, content planners ...

Secretary of State Marco Rubio on Tuesday unveiled a plan to significantly reorganize the State Department, saying the redesign would reverse “decades of bloat and bureaucracy” and seek to ...

Take a peek in the comments of the Los Angeles-based fashion brand’s posts, and you’ll notice Icelandic creative director Junia Lin, twin sister of the Grammy-award winning singer Laufey ...

Travel tour company Explore Worldwide has been on a journey to better utilise its customer data, from segmentation to informing its brand refresh 18 months ago. The firm specialises in small group ...

The 64-page document calls not only for cuts, but also a major shuffling and restructuring of health and human service agencies. Agencies are allowed to appeal to HHS for changes but have been ...

Harfouche offers insights into changing consumer behaviours, the growing influence of digital platforms, and the cultural and economic shifts shaping the kingdom’s brand landscape. The Truth ...

Moving from transactional to strategic A brand’s pharmacy strategy has evolved from an operational consideration to a core strategic imperative that directly impacts brand performance.

The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.

Navigating brand strategy changes is like steering a ship through a dynamic sea of market trends and consumer behaviors. You know where you want to go, but the waters you're sailing through are ...

Zoe Hansen / Investopedia A marketing plan is a document that outlines a ... value proposition of the brand or product, campaigns to be initiated, and metrics to be used to assess the ...