While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

Because Mattel let others take control [in marketing partnerships and in the making of the movie], it was more engaging for ...

Ahead, meet the boundary breakers of Bustle’s 2025 Beauty Icon Awards.

Plant-based milk producer Malk Organics is addressing what it felt was “a narrow, flat-facing label” with a redesign that ...

Traditionally, the people responsible for positioning brands have concentrated on points of difference—the benefits that set each brand apart from the competition. Maytag is distinguished by ...

From billboards in Free Fire to branded character skins in BGMI (Battlegrounds Mobile India), in-game advertising is now a ...

Leading strategy and creative agency VSA Partners is aiming to flip the switch, bringing the fun back to logo redesign with ...