In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

Clovis, California, Mayor Pro Tem Diane Pearce spoke to Fox News Digital about her city hosting the state track and field ...

Because Mattel let others take control [in marketing partnerships and in the making of the movie], it was more engaging for ...

Ahead, meet the boundary breakers of Bustle’s 2025 Beauty Icon Awards.

Plant-based milk producer Malk Organics is addressing what it felt was “a narrow, flat-facing label” with a redesign that ...

From billboards in Free Fire to branded character skins in BGMI (Battlegrounds Mobile India), in-game advertising is now a ...

Leading strategy and creative agency VSA Partners is aiming to flip the switch, bringing the fun back to logo redesign with ...

Brand Salience is one of the most critical foundations of brand ... Spend time and money creating a unique, memorable, visually appealing brand identity. This includes logos, colour schemes, ...

The fashion brand Miu Miu, as part of its Women’s Tales filmmakers series, helped make it happen. The brand provided clothing, some financing, and other resources, but — above all — was ...

Last year we reported on the storied e-bike brand Juiced Bikes falling on hard financial times and eventually closing down. Now, in a video announcement just posted to the seemingly defunct Juiced ...

The salience and top-of-the-mind awareness is a top draw for brands, bringing in not just ... the company has picked up the front-of-jersey logos for five teams for a price that could be anywhere ...