Explore the contrasting marketing insights of Philip Kotler and Byron Sharp to uncover effective strategies for brand growth.

From billboards in Free Fire to branded character skins in BGMI (Battlegrounds Mobile India), in-game advertising is now a ...

Brand Salience is one of the most critical foundations of brand ... Spend time and money creating a unique, memorable, visually appealing brand identity. This includes logos, colour schemes, ...

“All those brands are known for really is their salience.” Salience, for those lucky enough to have avoided marketing workshops recently, is just a fancy way of saying people recognise the nam ...

Clovis, California, Mayor Pro Tem Diane Pearce spoke to Fox News Digital about her city hosting the state track and field ...

Finally, there are Harbor Freight's premier brands, which are supposed to offer the highest quality in the store. Icon is probably the best-known brand in the hand tool space, but many customers ...

Findings from leading global marketing studies continue to show that brand salience, trust, and engagement increase when consumers feel seen and understood. This is only possible when content is ...

Plant-based milk producer Malk Organics is addressing what it felt was “a narrow, flat-facing label” with a redesign that ...

But according to Bradshaw, his brand spoke the collection into existence in a unique way, using the team's logos in an unauthorised capacity until the league decided to make it official. " ...

Because Mattel let others take control [in marketing partnerships and in the making of the movie], it was more engaging for ...

In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

These results reflect not just strong brand salience, but Visa’s ability to stay top of mind in a rapidly shifting payments landscape. Jin’s team adopted a ‘test and learn”’mindset—experimenting with ...