Data underscores the importance of building and sustaining brand trust in the digital era: About 40 percent of Americans will no longer use a brand they don’t trust. In comparison, four out of five ...

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts ...

Enhancing brand storytelling with visual elements like engaging imagery and videos can significantly boost the impact of the narrative. Visual content is often more compelling and can succinctly ...

SINGAPORE – The fashion industry has been rocked by a wave of Chinese TikToks “exposing” luxury brands in recent weeks. A response to United States President Donald Trump’s tariffs of 145 ...

For example, if you love lounging outside but aren ... While there are lots of furniture brands to choose from, not all are created equal. Quality is key when it comes to the best outdoor ...

The 2025 NFL Draft is officially underway, with the first round concluding on Thursday night. The first pick of the night went to the Tennessee Titans, who unsurprisingly selected Miami ...

Unilever on Thursday said the conglomerate has no intention of selling Ben & Jerry’s — despite a bid by the founders of the popular ice cream brand to buy back the company. Starting July 1 ...

“The United States is more than just a nation; it’s a universal brand, whether it’s our culture, our financial strength, our military strength. America rose beyond just being a countr ...

News media called him the “People’s Pope,” branding that also circulated online on social media to turn Pope Francis into an icon who symbolized the progressive ideals of 2010s popular culture. His ...

McDonald’s has a new permanent menu item, McCrispy Strips, coming to its U.S. menu. The fast-food giant revealed that participating restaurants across the country will have McCrispy Strips as a ...

Content creator Leenda Dong gives an example from a positive brand partnership Germany to declare national emergency on immigration How to hard boil eggs without using water American Is Elected ...

American car brand Tesla is feeling the heat in reaction to Elon Musk's recent political moves. Teslas have been firebombed and vandalized, prompting an F.B.I. investigation. The company faces an ...