In my 15 years of working with marketing leaders across Australia and globally, one consistent theme has emerged: the tension ...

In today’s phygital world, most marketers believe that AI-driven hyper-personalisation will revolutionise marketing. Yet, ...

Xiaomi was synonymous with smartphone dominance in India. From 2017 to 2022, the Chinese brand, often regarded as the “Apple ...

From a consumer psychology lens, what creates stickiness is emotional salience. A brand must not only fit ... In India, for example, Forest Essentials leverages traditional codes without over ...

External Affairs Minister S Jaishankar emphasised the importance of taking care of Indians living abroad. He recalled the ...

Mental availability is all about reach, frequency, and salience. Brands must consider how broad their audience ... for airline pilots and police officers, for example. Training with virtual reality ...

Color vision evolved to support survival and social needs. Today, it influences how we think, feel, and navigate the world, ...

The example I always ... the concept that salience is really important in a high-frequency category like grocery. It went wild: we had 100m views of the track. It gave our brand energy and a ...

And then the third piece of that core brand was that he was going to make ... that this is somehow raising the salience of a strength of Donald Trump’s. Why are they doing that?