In my 15 years of working with marketing leaders across Australia and globally, one consistent theme has emerged: the tension ...

In today’s phygital world, most marketers believe that AI-driven hyper-personalisation will revolutionise marketing. Yet, ...

Color vision evolved to support survival and social needs. Today, it influences how we think, feel, and navigate the world, ...

In his address at the launch of the Global Access to Talents from India (GATI) event in New Delhi on Tuesday, Jaishankar spoke about government's efforts, including establishing an effective grievance ...

Brand Salience is one of the most critical foundations of brand ... Related: Mobile App Branding: Tips, Strategies and Examples Reliability, durability, and serviceability are among other things that ...

Pursuing speaking opportunities, from podcasts to major summits, is a key strategy for cementing your expertise in any field ...

To stay ahead, brands need to be intentional, proactive and crystal clear about what they stand for. Here’s how.

Data underscores the importance of building and sustaining brand trust in the digital era: About 40 percent of Americans will no longer use a brand they don’t trust. In comparison, four out of five ...

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts ...

Findings from leading global marketing studies continue to show that brand salience, trust, and engagement increase when consumers feel seen and understood. This is only possible when content is ...