As we celebrate AAPI Month, we take a look at Asian consumers in the fashion industry. Asians are a key sector in the apparel ...

Smart leaders create shareable brands and ideas by design, not luck, using visibility, emotion, and customer advocacy to ...

“Gen Z is the most marketing-literate generation we have ever seen. They are not just audiences; they are co-authors” for ...

For better or worse, in today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it. A version of this article appeared in the May–June 2023 issue of ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...

has launched its new ONE Sobha App brand film, which aims at educating users of the unique features of this all-in-one digital platform that has been designed with great attention to detail - to ...

Rice brands grown in the Southeast and labeled as “USA” were found to have the highest average heavy metal levels. Safer options include California-grown rice, Thai jasmine rice, and Indian basmati ...

By embedding advanced AI into its core, Reputation says the platform is now equipped to help brands navigate an increasingly complex and feedback-driven marketplace with greater agility and precision.

This framework allows us to offer a tailored, strategic approach for every brand using the OOH channel. PULSE_ is our new and improved insights platform delivering data that powers smarter, faster, ...

“The McDelivery AV campaign exceeded expectations, driving growth in sales, market share and brand perception, despite the broader delivery market facing decline,” according to the judges.” Strong ...

Set to be available starting May 16, the service is designed to offer brands operating on Zepto’s platform real-time access to a range of performance metrics, behavioural insights, and ...

While the top 0.04% of influencers dominate revenue, brands overpay for diminishing returns amid algorithm chaos. BrandU's AI-powered platform empowers high-quality micro-influencers through ...