As we celebrate AAPI Month, we take a look at Asian consumers in the fashion industry. Asians are a key sector in the apparel ...

“Gen Z is the most marketing-literate generation we have ever seen. They are not just audiences; they are co-authors” for ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...

Macpherson Kelley, a leading national commercial law firm, has launched its new brand platform, ‘Good Thinking’ developed by Melbourne strategic and creative agency, By All Means. The campaign ...

PONTE VEDRA, Fla.--(BUSINESS WIRE)--Digital Wave Technology℠ today announced that the company’s AI-native ONE℠ Platform was named “Top AI Native Consumer Brand Platform 2025,” by Retail ...

New Delhi: Socxo, a brand advocacy platform, has repositioned itself as SMART platform. The move is aimed at enabling organisations to leverage their efforts to amplify their company culture and ...

Dexus, one of Australasia’s largest fully integrated real asset groups, has collaborated with The Hallway to create a new brand platform to support their evolving strategy as they continue to ...

O2, in partnership with its global creative agency VCCP, has unveiled a new brand platform and positioning, centered around connecting customers with life’s most exciting moments. The platform ...

In its new brand platform "You can't hide great taste", Pepsi captures the pure, unfiltered expressions of joy people exhibit when they take a sip of Pepsi. The campaign aims to tap into a simple ...

Dreams has launched a new multimillion pound brand platform and campaign to show how it can help customers find a perfect bed tailored to their specific needs. Called Finding You a Bed That Loves You ...

Lifestyle fashion brand True Religion launched a new brand platform and campaign, “Own Your True,” featuring Brazilian pop star Anitta, according to a company release. The campaign is designed to ...