Smart leaders create shareable brands and ideas by design, not luck, using visibility, emotion, and customer advocacy to ...

“Gen Z is the most marketing-literate generation we have ever seen. They are not just audiences; they are co-authors” for ...

Here are three ways strategic design impacts business success: Visuals and imagery will often do the talking for a ...

Luxury and high-ticket brands face a new era where digital engagement holds equal importance to craftsmanship. Today’s shoppers demand more than static images; they seek interactive, personalized ...

As we celebrate AAPI Month, we take a look at Asian consumers in the fashion industry. Asians are a key sector in the apparel ...

Traditionally, the people responsible for positioning brands have concentrated on points of difference—the benefits that set each brand apart from the competition. Maytag is distinguished by ...

The best creatine supplement for muscle growth contains the most effective form of creatine and comes from brands that ensure the greatest purity in their manufacturing and testing practices.

That experience inspired the launch of GetDandy, an end-to-end platform that uses patent-pending reputation management AI to ...