America’s CEOs have spent much of second Trump administration cutting million-dollar checks for his inauguration fund, putting out press releases touting their “new” investments in domestic production ...

China is taking the trade war to a new battleground: America’s TikTok feeds. Chinese suppliers have been flooding American ...

“Think Different” (Apple) was more than ... you must convey your message as briefly and memorably as possible. There is no specific timeline for changing taglines. If it still works well with your ...

In a shaky economy, the most potent currency is how you make people feel. Here's how Apple stays top of mind for thrifty consumers.

Apple is making another round of leadership changes across two key divisions ahead of its earnings report on Thursday, ...

WASHINGTON, April 23 (Reuters) - The White House said on Wednesday that fines on Apple (AAPL.O), opens new tab and Meta Platforms (META.O), opens new tab by the European Union were a "novel form ...

Apple was deemed to be breaking the law in two ways. First, it forced developers to sell their apps and in-app purchases only through the App Store, with Apple taking a 15% or 30% cut. It didn’t ...

A little bit of brand warfare is pretty common nowadays ... (Don't worry, Burger King has since got its own back). Back in 2017, Apple released an ingenious campaign which put 'your phone ...

Bieber wrote over a screenshot of the Drew House official Instagram page with a message to fans urging them to no longer support it. "I Justin Bieber am no longer involved in this brand.

The Trump administration is remaking Brand USA, although the end game is unclear at this point. Five Brand USA board members, including the board chair, were abruptly fired via email on Friday ...

then it’s probably a trade war that has now broken out — this time between the US and the EU as the White House condemns Europe’s punitive fines against Apple and Meta, fines the companies ...