In a shaky economy, the most potent currency is how you make people feel. Here's how Apple stays top of mind for thrifty consumers.

Apple is making another round of leadership changes across two key divisions ahead of its earnings report on Thursday, ...

AFP becomes one of the main source for international news. We've got various news from around the world. I can say that AFP news content is diverse and credible, and they can fit with the ...

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Some are consulting bankruptcy lawyers, fearing for their survival. 5 min read LIVE White House to Reverse Course on Some Auto Industry Tariffs The move is intended to ease the effects on imported ...

By Brad Young, Money feature writer It's been another busy week in money, which kicked off with warnings that the UK economy will be among the hardest hit by a global trade war. We'd barely sat ...

Marketing makes a show. Apple, for example, is probably the worst marketer in the universe — the best for iPhones, the worst ...

The move is designed to help people struggling with affordability after decades of wage growth failing to keep up with rising house prices ... on alert - but if your messages are anything to ...

The P/B ratio shows how a stock's market price compares to its book value. It helps gauge whether a stock is undervalued or overvalued relative to its net assets.