An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately radiate outward.

Once viewed as little more than book repositories and snack counters ... University campus store—these retail operations are re-emerging as lifestyle hubs and brand-building tools, far beyond their ...

Helen Edwards is an adjunct associate professor teaching the MBA Brand Management elective and for executive education at London Business School. 1 Know what you want to be known for Successful ...

Russell Brand, who has been accused of rape, is being sued for $300,000 by publishing giant Hodder & Stoughton for failing to deliver two non-fiction books as part of a contractual agreement.

The data doesn’t lie – organizations using project management tools outperform competitors by every meaningful metric. Teams equipped with the right PM solution complete initiatives 25% faster, (by ...

Croesus is a leading Canadian WealthTech providing an all-in-one portfolio management system (PMS) built to empower its users to comply with Canadian regulations, including IBOR. What is an ...

One of the strategies behind the company’s success is what we call open book management. In short, Springfield Spring & Stamping management shares its financials with its employees so they ...

said the author on her motivation to write the book. McPherson currently serves as the Director of Emergency Management Education, Training, and Exercises for the Mount Sinai Health System in New York ...

The story begins three-and-a-half years earlier at F.E.A.S.T. (Food, Emergency Aid, Shelter, and Training), the homeless shelter founded by philanthropist Martin Li (who turned out to be the ...

Some fans believe that the title teases the plot, the villain, and what comic book story can serve as the movie’s source material. Spider-Man 4’s Brand New Day plot could follow Dan Slott’s ...

Now, he’s come out with a new book, "Bless Your Heart: A Field Guide to All Things Southern," that distills his unique perspective into a clever, smart, and deeply entertaining guide to the culture.