Teams across IndyCar and all motorsports depend on support from corporate partners, typically in exchange for placement of ...

Honda has plans for a new all-electric lineup to debut in 2026 with a retro-futuristic "H" badge on the nose. We expected ...

Just a season ago, Utah Hockey Club was a brand-new team trying to fit into its new Utah environment and transition away from ...

Canadian Tire is buying the Hudson's Bay Company – including the iconic stripes, coat of arms, logos and more – in a ...

Today, building brands solely on the promise of a different product or service has become unsustainable. Any “new and ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...