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Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds of surveys and more than 850,000 votes, the team announced Wednesday.

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

Smith Entertainment Group announced this week that “Utah Mammoth” is the official name of the team it acquired in April 2024.

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including getting feedback not only on potential names but also on potential logos," Utah owners Ryan and Ashley Smith said in a statement. "The community chose the Utah Mammoth brand, and it ...