Your personal brand, after all ... If you’ve read any of Wiley’s Dummies books and like the consistent format and structure they provide, you’ll really get into this book focused on personal ...

In other words, it’s a strict set of rules that sets one company apart from any other. A brand book lies at the heart of every strong company, and often reveals insider details, goals and ...

Forbes contributors publish independent expert analyses and insights. Andrea Wasserman is serial retail executive and executive coach. It would be hard to speak with Licht about the influence of ...