As evidence, in 2020, temporary factory shutdowns, dealer closures, and shifted product launches, led Harley to cede massive market share, down around 800 basis points, to 42% in 2020. Since then, it ...

The event has proven to be ideal for Budweiser and other brands to launch new offerings, writes Patricia Manos with Curion.

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere before the big game.

According to research from the International Journal of Behavioral Medicine, higher emotional self-awareness is linked to a person's overall health. A more recent study from the American Journal ...

gusto!, an Atlanta-based healthy fast-casual bowl and wrap brand, is ready to launch its first large-scale brand awareness marketing campaign. As the chain enters its second decade, the fully ...

Russell Brand has been spotted arriving at Donald Trump's inauguration. The British comedian has made an appearance at the official inauguration of the President of the United States. Today ...

Whereas in 2023 festive ad awareness was limited to a few “star performers ... held up during the Christmas period was a different story. According to Kantar brand consultant Helen Rowe, retailers ...

The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday, the big-box store unveiled ...

Download the templates below and select between a master brand or brand extension version. Each one is available in 8.5" x 11" and 8.5" x 14" with tear-offs, and in 8.5" x 11" without tear-offs. Fill ...

According to Harvard Business Review (HBR), companies with high scores on brand loyalty and customer loyalty market research metrics grow revenues 2.5 times faster than industry peers and deliver ...