Women’s apparel brand J.Jill highlights authentic style and growth in a TV campaign launched with Marketing Architects.

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, ...

The pause ads are designed to be more contextually relevant, so that viewers pausing, for example, The Summer I Turned Pretty ...

Streaming is rapidly becoming a top performance channel for brands like NOBULL that are looking to drive outcomes up and down ...

The company is focusing on direct response ads designed to prompt specific actions like app downloads or website visits, amid weakness in brand awareness ads. Active advertisers with Snap grew 60% in ...

While tertiary centres frequently diagnose PF, awareness among general practitioners is inadequate. Studies suggest that IPF accounts for 29-48 per cent of diffuse parenchymal lung disease (DPLD ...

The company is focusing on direct response ads that are designed to prompt specific actions like app downloads or website visits, amid weakness in brand awareness ads. Direct response ad revenue ...

Representative AI Image Mumbai: D2C fashion and lifestyle brand The Souled Store has acquired Redwolf, a fellow player in the pop culture merchandise space, in a move aimed at consolidating its ...

"Dr. Payal Kanodia and Ms. Aishwarya Bansal, who have acquired 55 per cent stake in the brand, will be joining Ruchika Pallavi and me as board members. Out of the $20 million that we have raised ...

CEAT uses the timeout moment across TV, OTT, in-stadium LED, and social to drive brand salience. Add QR codes, social media CGI content, and real-time engagement—and what looks like a basic ad ...