As brands vie for attention in a world of split screens and viral reels, experts weigh in on what IPL campaign effectiveness ...

Marketers discuss how to make the case for brand investment by hypothesising, choosing the right metrics and building ...

To sum up, you spend money on paid media to support a strong, intrinsically growing consumer brand, not a failing or stagnant one. This seems counter-intuitive, but, in my experience, businesses with ...

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent ... the analysis found. For example, in the computers/electronics and fast-moving consumer goods ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Colgate-Palmolive maintained profitability despite inflation, with a 14.4% margin, and continued to invest in marketing and R ...

Zehnder Communications, a fully integrated advertising agency serving regional, national and global companies, unveiled its "We Are Z" brand refresh with the launch of a new logo and its website ...

Despite crafting sublime stays, they lack the ad spend, social badges, and buzz of the world's most highly valued brands.

The category defining ad campaign is part of an innovative shift in marketing strategy at Finance of America and is designed ...

AD-ID announced a partnership with Comcast Technology Solutions (CTS), which develops products for advertisers.

As onsite retail media increases in popularity among brands and retailers, Criteo , a commerce media tech provider is rolling ...

“It gives you a false view that you understand exactly what's driving all of your business,” she says. “The reality is when ...