As brands vie for attention in a world of split screens and viral reels, experts weigh in on what IPL campaign effectiveness ...

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

Marketers discuss how to make the case for brand investment by hypothesising, choosing the right metrics and building ...

To sum up, you spend money on paid media to support a strong, intrinsically growing consumer brand, not a failing or stagnant one. This seems counter-intuitive, but, in my experience, businesses with ...

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent ... the analysis found. For example, in the computers/electronics and fast-moving consumer goods ...

Manya Parakh, Senior Director, Streaming Monetization at Moloco, shares insights on streaming platforms turning into ad ...

Viant is undervalued with growing FCF and CTV tailwinds, yet faces pressure if rivals adjust pricing in a shifting ad ...

Colgate-Palmolive maintained profitability despite inflation, with a 14.4% margin, and continued to invest in marketing and R ...

With an overwhelming number of online casino sites being available to players, the immediate challenge for any new platform ...

No doubt you know about the power of social media. But your familiarity with it may be limited to what you see your kids ...

Zehnder Communications, a fully integrated advertising agency serving regional, national and global companies, unveiled its "We Are Z" brand refresh with the launch of a new logo and its website ...

Farm radio is local, it’s mobile and it’s trusted. Even with the abundance of multiple media and information sources that U.S ...